If you find\nthat your marketing team is not achieving desired results, you may need to\nfollow a strategic marketing planning process that is firmly rooted in a\nmarketing audit to remedy that. Contrary to popular thinking, marketing is not\njust some random activity. It\u2019s not something you wake up from any side of the\nbed and just do. It is rather a very systematic and logical process that\nrequires active planning and research and a lot of forecasting. Like every\nother business function, marketing needs to be strategic in order to achieve\ndesired business results \u2013 and this is what marketing specialists call the\nstrategic marketing planning process.<\/p>\n\n\n\n
What does\nthis process involve? Identifying a range of marketing options for the company.\nFormulating marketing objectives consistent with the company\u2019s overall\nobjectives. Working in the cost of specific marketing activities and the\norganization\u2019s preparedness for such costs. Details made explicit in writing.\nIt\u2019s important to stress the role of writing things down here as memory can be\na very tricky thing. Every detail, from consumer characteristics to\ncommunication channels, must be written down.<\/p>\n\n\n\n
More\nimportantly, when following a strategic marketing planning process, you will\nneed to consider the following: mission statement, financial summary, market\noverview, SWOT analyses, assumptions, marketing objectives and strategies\nappropriately prioritized, resource allocations containing details of timing,\nresponsibilities and costs, as well as forecasts and budgets, etc. There are\nother considerations that aid strategic marketing planning and it\u2019s the job of\nthe marketing manager to oversee this process.<\/p>\n\n\n\n
In\naddition, it\u2019s important to perform a marketing audit to scan the performance\nof the business, looking critically at internal and external factors that may\nhave \u2013 one way or the other \u2013 affected the performance of the business. This\nwill ensure that plans are not made in thin air, that they are firmly rooted\nwithin the company\u2019s realities.<\/p>\n\n\n\n
There\u2019s\nsome sort of confidence that comes when problems are anticipated. They no\nlonger become threats. They become challenges that can be surmounted ahead of\ntime with strategies such as introducing a new product, slashing prices or\ncutting costs, restructuring the sales team, etc. A strategic marketing\nplanning process makes this possible.<\/p>\n","protected":false},"excerpt":{"rendered":"
When following a strategic marketing planning process, you will need to consider the following: mission statement, financial summary, market overview, SWOT analyses, assumptions, marketing objectives and strategies appropriately prioritized, resource allocations containing details of timing, responsibilities and costs, as well as forecasts and budgets. <\/p>\n","protected":false},"author":1,"featured_media":109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[33,34],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/posts\/108"}],"collection":[{"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":1,"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"predecessor-version":[{"id":110,"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/posts\/108\/revisions\/110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/media\/109"}],"wp:attachment":[{"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kleosafrica.com\/blog\/wp-json\/wp\/v2\/tags?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}