{"id":250,"date":"2020-06-14T13:51:48","date_gmt":"2020-06-14T12:51:48","guid":{"rendered":"https:\/\/kleosafrica.com\/blog\/?p=250"},"modified":"2023-11-10T04:57:43","modified_gmt":"2023-11-10T03:57:43","slug":"how-an-online-course-gave-rise-to-africas-first-online-consulting-platform","status":"publish","type":"post","link":"https:\/\/kleosafrica.com\/blog\/2020\/06\/14\/how-an-online-course-gave-rise-to-africas-first-online-consulting-platform\/","title":{"rendered":"How An Online Course Gave Rise to Africa’s First Online Consulting Platform"},"content":{"rendered":"\n

Founder’s Name:<\/strong>\u00a0Glory Enyinnaya<\/p>\n\n\n\n

Country of Origin\/Residence:<\/strong>\u00a0Nigeria<\/p>\n\n\n\n

Global Scholars Program:<\/strong>\u00a0Africa Platform Management, Strategy, & Innovation<\/p>\n\n\n\n

Education:<\/strong> B.Sc. (First Class Honors) Accounting from the University of Nigeria; Change Management certification from Prosci; Executive MBA from Lagos Business School<\/p>\n\n\n\n

Work Experience:<\/strong>\u00a0Management consultant at Accenture, British-American Tobacco and several Oil and Gas companies. Founder and Lead Consultant, Kleos Advisory<\/p>\n\n\n\n

Inspiration:<\/strong> The desire to contribute to the \u2018\u2019Africa Rising\u2019\u2019 narrative<\/p>\n\n\n\n

I was among the 50 participants from the \u201cPlatform Management, Strategy, & Innovation,\u201d the Centre for Global Enterprise\u2019s inaugural course in April of 2016. Since participating in the course, I created\u00a0KleosAfrica.com,<\/a>\u00a0to help businesses based in Nigeria gain access to affordable management consultants. I am a former Accenture consultant and completed my MBA at Lagos Business School. My transition from corporate consultant to entrepreneur blossomed during the CGE course. <\/p>\n\n\n\n

Q&A<\/strong><\/p>\n\n\n\n

Tell us about your background and how the idea for Kleos Africa came to be.<\/strong><\/p>\n\n\n\n

I was born in the sprawling metropolis of Lagos, Nigeria. I attended Chrisland Primary School and the Nigerian Air Force Secondary School, where I served as the Deputy Head Girl. I began quite early in my life to take the road less travelled. In Nigeria, bright students usually study the sciences \u2013 Medicine, Engineering or Architecture \u2013 but I wanted a career in business so I chose to study Accounting instead. Even as an adolescent, I marched to the beat of my own drum. I was subsequently admitted into the University of Nigeria, where I studied Accounting as a Shell National Merit Scholar and graduated with a First Class Honors degree, after holding a couple of student leadership positions.<\/p>\n\n\n\n

After a brief stint as an investment banker, I was fortunate to be employed in my dream job as a management consultant in Accenture. I was there for five years and gained exposure to the fundamentals of management consulting. Subsequently, I left to pursue my interest in change management as an independent consultant.<\/p>\n\n\n\n

I see my work as a businesswoman as a vocation and a calling that gives meaning to my life. My entrepreneurial aspirations led me to invest in an MBA from Lagos Business School. I chose LBS because the school places a strong emphasis on ethical business practices. It also offers a world-class business education and the Executive MBA, in particular, offers excellent opportunities for immediate application of the knowledge acquired in the classroom.<\/p>\n\n\n\n

While at LBS, I was privileged to be a participant in the maiden edition of the \u2018Africa Platform Management, Strategy and Innovation\u2019 course hosted by the Center for Global Enterprise. The initial idea for KleosAfrica was birthed as a result of the program. During the application process, we were asked how we would apply the knowledge from the course and I had my \u2018\u2019Eureka\u2019\u2019 moment: I could create a platform for African freelance consultants!<\/p>\n\n\n\n

At the same time, I was asked to develop a marketing plan for my MBA Marketing class. Not being one to pass up an opportunity to make a difference, I shared the idea for KleosAfrica with 250 SMEs and received an overwhelmingly positive response! And \u2026 the rest, as they say, is history!<\/p>\n\n\n\n

How does KleosAfrica meet an unmet need in Nigeria?<\/strong><\/p>\n\n\n\n

KleosAfrica meets the needs of two key stakeholder groups: senior managers\/business owners and skilled professionals.<\/p>\n\n\n\n

Studies have shown that small firms play an important role in the growth of the Nigerian economy. However, Nigerian small businesses often suffer from a dearth of the managerial skills critically needed for successful business operations. These skills include proficiency in Finance, Operations, HR, Marketing etc. This leads them to make sub-optimal competitive decisions, ignore strategic threats and fail to use scarce resources maximally.<\/p>\n\n\n\n

Meanwhile, there are many skilled professionals (both within and outside Nigeria) who have three problems: excess spare time, inadequate current income and under-utilized business acumen developed at previous employment and during business school. There are also local and foreign MBA students with the skills and the passion to support the development of African businesses, but without a feasible channel to connect them to business owners.<\/p>\n\n\n\n

Our online platform will connect senior managers and business owners in need of strategy consulting, financial modeling, managerial accounting, marketing and other services with skilled professionals and business school students seeking to earn spare money to pay for tuition, discretionary and living expenses.<\/p>\n\n\n\n

SMEs cannot afford McKinsey, Accenture or PriceWaterhouseCoopers. But our platform gives them affordable access to the intellectual horsepower behind those firms\u2019 client output. In other words, we will be \u2018\u2019McKinsey for SMEs\u2019\u2019 or \u2018\u2019Uber for consultants.\u2019\u2019<\/p>\n\n\n\n

Our online consulting platform will reduce the huge failure rate of small businesses in Nigeria by providing affordable, innovative and premium solutions to SMEs. We expect this to have a multiplier effect on the per capita income and economic growth of Africa.<\/p>\n\n\n\n

What were the most important lessons learned during the \u201cPlatform Management, Strategy, & Innovation\u201d course?<\/strong><\/p>\n\n\n\n

I gained two major benefits from the course: new skills and a wider network.<\/p>\n\n\n\n

Taking the course exposed me to the fundamentals of the platform business model. This included elements such as the revenue model, impact of network effects, governance models, value creation, growth constraints and mitigation strategies.<\/p>\n\n\n\n

In addition to the skills I gained, my network also expanded to include my CGE angels (such as Amy, Kristen and Ira) and my TA team (such as Francine Beleyi, Timothy, Aluko, Ayobami and Chris). I can\u2019t fail to mention the insightful mentoring and support I\u2019ve received from Dr. Yinka David-West, the Lagos Business School faculty on the program. I wouldn\u2019t be here today if she hadn\u2019t accepted me into the program.<\/p>\n\n\n\n

How did the course help you accelerate your career goals?<\/strong><\/p>\n\n\n\n

When I left Accenture, I knew I would like to set up a consulting firm of my own someday. That was one of the driving forces behind my decision to embark on the MBA journey at LBS. However, I always assumed my firm would have the traditional pipeline model. The course opened my eyes to an innovation which transformed my vision for my career and enabled me to be of service to my immediate community. I\u2019m aware a similar course on Platform Strategy is offered at the Massachussets Institute of Technology for $3,700 (excluding accommodations). I\u2019m grateful to have had it for free, from the comfort of my MacBook Air.<\/p>\n\n\n\n

There\u2019s no such thing as perfect execution when it comes to a business plan. Entrepreneurs have to be practical and flexible. Tell us how you\u2019ve had to change your original plan.<\/strong><\/p>\n\n\n\n

Indeed, I\u2019ve had to pivot on the following elements of my business model:<\/p>\n\n\n\n

Customers:<\/em><\/strong> I started out thinking KleosAfrica would be a social enterprise providing quality consulting services at heavily subsidized prices to SMEs. I realised that, without regular and guaranteed funding, that model is not very sustainable. It\u2019s evolved to be a profit-oriented enterprise for larger businesses (not just early-stage startups)<\/p>\n\n\n\n

Services:<\/em><\/strong> I started out wanting to offer purely MBA-type analysis and strategy consulting. Based on the demand from the market, I\u2019ve now decided to include other professional services ranging from Legal services to Website design.<\/p>\n\n\n\n

Execution Approach<\/em><\/strong>:<\/em> I started out wanting to follow the entrepreneurial steps I learned from the Wharton course step-by-step. Similar to executing a project workplan. Then I read a Harvard Business School case about Hourly Nerd, a platform with a similar business model, and I decided to be less rigid and just do it! Focus on achieving product-market fit, and let all the paperwork come later.<\/p>\n\n\n\n

What type of clients do you hope to attract? How can they use the platform?<\/strong><\/p>\n\n\n\n

Business owners and senior managers in need of temporary consulting assistance are welcome to post projects on the platform. Our prices are significantly lower than those of traditional firms, which enables us to serve small and medium sized enterprises that are unattractive for larger firms. Similarly, we offer consulting services to managers in larger companies who lack the budget to purchase services from the firms that serve senior executives. Here’s a brief overview of how the process works for clients<\/a> and consultants<\/a>. Here are case studies of past projects<\/a>.<\/p>\n\n\n\n

What type of consultants do you hope to attract? How can they use the platform?<\/strong><\/p>\n\n\n\n

KleosAfrica consultants have an average of 8+ years of experience. They range from stay-at-home parents with operational experience, to former consultants from large firms seeking better work-life balance, to business school students anxious to earn money during school, to international business school students and consultants looking to contribute to Africa\u2019s development, to retired professionals looking to monetize their experience. We are interested in both independent consultants and boutique consulting firms. You can register here<\/a>.\u00a0There\u2019s no cost for registering as a consultant.<\/p>\n\n\n\n

What career and life advice do you have for other entrepreneurs?<\/strong><\/p>\n\n\n\n

Three prominent business leaders wrote a book that says successful businesses are built by heart, smarts, guts and luck. Building on that premise, my advice is four-fold:<\/p>\n\n\n\n

Heart:<\/em><\/strong> I\u2019d like to quote Sarah Blakeley, the billionaire founder of Spanx, \u2018\u2019I didn\u2019t have the most experience, or the most money, but I cared the most.\u2019\u2019 Find a group of people you care about, find out what their problems are and commit to solving them, with the resources at your disposal. And if you don\u2019t have enough resources, find them! Love will find a way.<\/p>\n\n\n\n

Smarts:<\/em><\/strong> Sir Richard Branson, owner of Virgin, said \u2018\u2019Launching a business is an adventure in problem-solving.\u2019\u2019 In a rapidly changing business environment, in order to survive, you must have an unquenchable thirst to learn. After the CGE course, I went on to take additional courses from Wharton Business School, IE Business School, Bocconi University and Acumen to increase my knowledge of how to be an entrepreneur.<\/p>\n\n\n\n

Guts:<\/em><\/strong> Don\u2019t be afraid to aim high. In the words of Robert Browning, the poet, \u2018\u2019 Ah, but a man\u2019s reach should exceed his grasp. Or what\u2019s a heaven for?\u2019\u2019<\/p>\n\n\n\n

Luck:<\/em><\/strong> According to Carl Zuckmeyer, \u2018\u2019One half of life is luck; the other half is discipline \u2013 and that\u2019s the important half, for without discipline you wouldn\u2019t know what to do with luck.\u2019\u2019 So, time and chance do happen to all men, but be alert so that when your chance comes, you take it!<\/p>\n","protected":false},"excerpt":{"rendered":"

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