Today, every business is a technology business. Whether you have a one-person consulting company or a 50-person manufacturing firm, every business must use technology and use it well. But managing technology can be overwhelming to a small business owner. This article helps you concentrate on the most impactful ways to spend your time with technology.

1.1      Marketing

  • Use WordPress to start a blog related to your business and target audience
  • Use Mailchimp to collect email addresses through an opt-in form and start utilizing the power of email marketing
  • Promote your business with a website and/or digital marketing
  • Use video marketing
  • Use social media sites like Facebook, Twitter, Google+, Pinterest, YouTube, etc. to promote your business, products, and services.
  • Use Surveymonkey to create online surveys and questionnaires to get customer feedback

1.2      Finances

  • Use an online invoicing service to reduce the costs of collecting payment from customers
  • Use online budget tracking to keep on top of – and reduce – expenses
  • File taxes more efficiently online
  • Create a new income stream by selling your products online
  • Use a comprehensive accounting software like SAGE to streamline your business finances

1.3      Collaboration

  • Use Skype to conduct teleconference calls to make sure team members in different locations are on the same page
  • Use Zoom to host webinars and keep everyone in the loop
  • Leverage Coursera and edX to expand your knowledge and empower your team with online business training

1.4      Productivity

  • Use project management and task management tools like Asana, Basecamp, Wunderlist and Todoist to stay on top of your daily business responsibilities
  • Use Google Drive and Evernote to create a digital archive and make it easier to sort, save, share and find documents


Michael Garrity ‘’Top 5 Technology Secrets To Build Your Small Business’’ (2013: Available online )