In an increasingly digital world, the protection of customer data is a paramount concern for businesses. Not only is it a legal and ethical obligation, but it also plays a vital role in building and maintaining trust in the digital age. As cyber threats grow in complexity, businesses across the continent must take proactive measures..
Read moreDIGITAL MARKETING
Introduction It has been interesting observing how the face of marketing has transformed over the years, relying more on digital methods. Although the concept of online marketing is not entirely new, we cannot deny that digital marketing has become an integral part of our day-to-day lives, especially as entrepreneurs building sustainable businesses and sharing the..
Read moreKleos Africa Consultant of the Week: Miracle Iheanacho
BRIEF BIO Miracle is a Nigerian with a great deal of experience in the construction, design, marketing, and management industries. Her work and close affiliations with top engineering companies in Nigeria have earned her a seat on several platforms of progress and change within the country and abroad. She is also highly skilled in project..
Read moreKleos Africa Consultant of the Week: Pablo Ruz Salmones.
BRIEF BIO Pablo A. Ruz Salmones is the co-founder and CEO of Grupo Ya Quedó, a software development and artificial intelligence (AI) company headquartered in Mexico City. As a computer and business engineer, he leads new partnerships and enterprise client relationships at Grupo Ya Quedó in North America, Africa, and India. Pablo is a regular..
Read moreKLEOS AFRICA PERSONALITY OF THE WEEK: Dr. Martijn Driessen.
Brief Bio Dr. Martijn Driessen is the founder and CEO of Entrepreneur Scan. His company delivers a SaaS (software as a service) solution to entrepreneur coaches and small business support organizations worldwide. With their proven software, coaches and consultants help business owners grow personally and professionally. Because the firm's person is the most important company's..
Read moreConsultant of the Week: Johnbosco.
BRIEF BIO Johnbosco is a Nigerian National with a great deal of experience spanning multiple industries. He has spent time working for Globacom Limited, a Telecoms Multinational in Nigeria and Ghana. Earlier, he worked at an Energy Company, and now he has co-founded Shodrex Technology, an Internet Company. Some of his specialties include Business Building,..
Read moreGENERATE LEADS
A lead refers to a person or business entity that is presently not a client but has the potential to become one in the future. It is anyone who is interested in the product or service your company provides or has taken some sort of action regarding it. Lead generation is therefore the process of..
Read moreLeverage technology for greater efficiency
Today, every business is a technology business. Whether you have a one-person consulting company or a 50-person manufacturing firm, every business must use technology and use it well. But managing technology can be overwhelming to a small business owner. This article helps you concentrate on the most impactful ways to spend your time with technology...
Read moreThe Technology Entrepreneur
Uber. Facebook. WhatsApp. Instagram. Tales of billion-dollar acquisitions, and life-changing business deals on a world scale have succeeded in drawing the young and the young-at-heart to what is arguably the world’s most attractive business profession – technology entrepreneurship. Similar to the hordes of people who swarmed across 20th-century California in search of gold during the..
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