Today, every business is a technology business. Whether you have a one-person consulting company or a 50-person manufacturing firm, every business must use technology and use it well. But managing technology can be overwhelming to a small business owner. This article helps you concentrate on the most impactful ways to spend your time with technology.
1.1 Marketing
- Use WordPress to start a blog related to your business and target audience
- Use Mailchimp to collect email addresses through an opt-in form and start utilizing the power of email marketing
- Promote your business with a website and/or digital marketing
- Use video marketing
- Use social media sites like Facebook, Twitter, Google+, Pinterest, YouTube, etc. to promote your business, products, and services.
- Use Surveymonkey to create online surveys and questionnaires to get customer feedback
1.2 Finances
- Use an online invoicing service to reduce the costs of collecting payment from customers
- Use online budget tracking to keep on top of – and reduce – expenses
- File taxes more efficiently online
- Create a new income stream by selling your products online
- Use a comprehensive accounting software like SAGE to streamline your business finances
1.3 Collaboration
- Use Skype to conduct teleconference calls to make sure team members in different locations are on the same page
- Use Zoom to host webinars and keep everyone in the loop
- Leverage Coursera and edX to expand your knowledge and empower your team with online business training
1.4 Productivity
- Use project management and task management tools like Asana, Basecamp, Wunderlist and Todoist to stay on top of your daily business responsibilities
- Use Google Drive and Evernote to create a digital archive and make it easier to sort, save, share and find documents
REFERENCES
Michael Garrity ‘’Top 5 Technology Secrets To Build Your Small Business’’ (2013: Available online https://www.entrepreneur.com/article/230522 )
