BRIEF BIO Titilola is a dynamic and versatile marketing professional with 18+ years’ experience in Brand Management, Brand Operations, Trade Marketing, Digital Marketing, Project Management and Customer Relationship Management, having worked for renowned companies like Procter and Gamble (P&G Nigeria & West Africa), Office One Ltd. (Ireland), Nigerian Breweries Plc and Feedex Nig. Ltd., in..
Read moreStrategic Marketing Planning: The key to marketing success
If you find that your marketing team is not achieving desired results, you may need to follow a strategic marketing planning process that is firmly rooted in a marketing audit to remedy that. Contrary to popular thinking, marketing is not just some random activity. It’s not something you wake up from any side of the..
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