DIGITAL MARKETING

Introduction It has been interesting observing how the face of marketing has transformed over the years, relying more on digital methods. Although the concept of online marketing is not entirely new, we cannot deny that digital marketing has become an integral part of our day-to-day lives, especially as entrepreneurs building sustainable businesses and sharing the..

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Kleos Africa Consultant of the Week: Miracle Iheanacho

BRIEF BIO Miracle is a Nigerian with a great deal of experience in the construction, design, marketing, and management industries. Her work and close affiliations with top engineering companies in Nigeria have earned her a seat on several platforms of progress and change within the country and abroad. She is also highly skilled in project..

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KLEOS AFRICA PERSONALITY OF THE WEEK: Dr. Martijn Driessen.

Brief Bio Dr. Martijn Driessen is the founder and CEO of Entrepreneur Scan. His company delivers a SaaS (software as a service) solution to entrepreneur coaches and small business support organizations worldwide. With their proven software, coaches and consultants help business owners grow personally and professionally. Because the firm's person is the most important company's..

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Kleos Africa Consultant of the Week: Glory Enyinnaya

BRIEF BIO Glory Enyinnaya is an international business consultant and corporate change agent who has consulted for a diverse range of blue-chip companies, including Accenture, Nigeria LNG, British-American Tobacco, Access Bank, FCMB, and MTN. She has also advised over 200 entrepreneurs for clients such as the Centre for Global Enterprise (New York), the Entrepreneur Scan..

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BUSINESS MODEL VS BUSINESS PLAN

The term ‘’business model’’ refers to your secret sauce for creating, delivering and capturing value. Writers such as Alexander Osterwalder popularized the concept of business model generation in the past decade through their books and concepts. Essentially, your business model is about how you make money or more technically, your revenue streams and cost structures...

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Develop a Business Mission and Vision

In driving a business, nothing reinforces the objectives of your company like a vision and mission that reflects exactly why the company was created. Many times, these two concepts are easily mistaken.  A lot of people do not truly understand the difference between these two terms. While they are ultimately what drives the company’s operations,..

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