Introduction It has been interesting observing how the face of marketing has transformed over the years, relying more on digital methods. Although the concept of online marketing is not entirely new, we cannot deny that digital marketing has become an integral part of our day-to-day lives, especially as entrepreneurs building sustainable businesses and sharing the..
Read moreKleos Africa Consultant of the Week: Miracle Iheanacho
BRIEF BIO Miracle is a Nigerian with a great deal of experience in the construction, design, marketing, and management industries. Her work and close affiliations with top engineering companies in Nigeria have earned her a seat on several platforms of progress and change within the country and abroad. She is also highly skilled in project..
Read moreKLEOS AFRICA PERSONALITY OF THE WEEK: Dr. Martijn Driessen.
Brief Bio Dr. Martijn Driessen is the founder and CEO of Entrepreneur Scan. His company delivers a SaaS (software as a service) solution to entrepreneur coaches and small business support organizations worldwide. With their proven software, coaches and consultants help business owners grow personally and professionally. Because the firm's person is the most important company's..
Read moreConsultant of the Week: Johnbosco.
BRIEF BIO Johnbosco is a Nigerian National with a great deal of experience spanning multiple industries. He has spent time working for Globacom Limited, a Telecoms Multinational in Nigeria and Ghana. Earlier, he worked at an Energy Company, and now he has co-founded Shodrex Technology, an Internet Company. Some of his specialties include Business Building,..
Read moreGENERATE LEADS
A lead refers to a person or business entity that is presently not a client but has the potential to become one in the future. It is anyone who is interested in the product or service your company provides or has taken some sort of action regarding it. Lead generation is therefore the process of..
Read moreMANAGING YOUR WORKING CAPITAL
In finance, working capital is a metric which shows the operating liquidity, efficiency and short-term financial health of any company. It is the amount of capital readily available to an organisation for its day-to-day trading operations. There are two major components of a working capital; current assets and current liabilities. Current assets -This refers to..
Read moreBUSINESS MODEL VS BUSINESS PLAN
The term ‘’business model’’ refers to your secret sauce for creating, delivering and capturing value. Writers such as Alexander Osterwalder popularized the concept of business model generation in the past decade through their books and concepts. Essentially, your business model is about how you make money or more technically, your revenue streams and cost structures...
Read moreSTRATEGIES FOR MANAGING INVENTORY
Inventory management is an important aspect of businesses around the globe. Managing and storing inventory can be challenging, expensive and time-consuming. That is why companies are constantly finding new strategies of managing inventory in order to improve operational efficiency, save cost and save time. In business, Inventory refers to all items, materials and goods being..
Read moreDevelop a Business Mission and Vision
In driving a business, nothing reinforces the objectives of your company like a vision and mission that reflects exactly why the company was created. Many times, these two concepts are easily mistaken. A lot of people do not truly understand the difference between these two terms. While they are ultimately what drives the company’s operations,..
Read moreDeveloping a Social Media Strategy
Social media has become an important part of our lives in this 21st century. Now more than ever, the world has understood the importance of creating online platforms where you can share and connect with people irrespective of their locations. With technology constantly evolving, it has become pertinent for businesses to leverage online platforms like..
Read more