KLEOS AFRICA PERSONALITY OF THE WEEK: Dr. Martijn Driessen.

Brief Bio Dr. Martijn Driessen is the founder and CEO of Entrepreneur Scan. His company delivers a SaaS (software as a service) solution to entrepreneur coaches and small business support organizations worldwide. With their proven software, coaches and consultants help business owners grow personally and professionally. Because the firm's person is the most important company's..

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How well do you know your Product?

If you find that your marketing and promotional strategies are not working or achieving desired results, then maybe it’s time to go back to the board. Malcolm McDonald, a marketing academic, said that “the other half of the marketing audit, having considered whom we sell to, is what we sell to them.” An effective marketing..

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How well do you know your Customer?

You have a good marketing plan. You have a strong strategy team. Your marketing department is devoting a lot of resources to the company’s marketing activities. However, you do not see the impact of these activities on sales. Or maybe, there’s impact but not as much as you had expected. This is no one-size-fits-all solution,..

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Developing a Strategy

Are you having problem meeting customer needs or implementing a marketing plan? Perhaps it’s time you constitute a strategy team within the marketing unit or ensure that the organization’s strategy team has representatives from the marketing unit. Whichever you decide will depend on available resources. The strategy team is responsible for developing and overseeing the..

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Create a goal-setting system

“If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.''—Andrew Carnegie, steel industrialist Successful entrepreneurs are characterised by a high need for achievement. You can’t afford to be complacent and passive if you want to make a success of any entrepreneurial venture. Craft a vision..

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