Introduction It has been interesting observing how the face of marketing has transformed over the years, relying more on digital methods. Although the concept of online marketing is not entirely new, we cannot deny that digital marketing has become an integral part of our day-to-day lives, especially as entrepreneurs building sustainable businesses and sharing the..Read more
Kleos Africa Consultant of the Week: Miracle Iheanacho
BRIEF BIO Miracle is a Nigerian with a great deal of experience in the construction, design, marketing, and management industries. Her work and close affiliations with top engineering companies in Nigeria have earned her a seat on several platforms of progress and change within the country and abroad. She is also highly skilled in project..Read more
Kleos Africa Consultant of the Week: Glory Enyinnaya
BRIEF BIO Glory Enyinnaya is an international business consultant and corporate change agent who has consulted for a diverse range of blue-chip companies, including Accenture, Nigeria LNG, British-American Tobacco, Access Bank, FCMB, and MTN. She has also advised over 200 entrepreneurs for clients such as the Centre for Global Enterprise (New York), the Entrepreneur Scan..Read more
Kleos Africa Consultant of the Week: Titi.
BRIEF BIO Titilola is a dynamic and versatile marketing professional with 18+ years’ experience in Brand Management, Brand Operations, Trade Marketing, Digital Marketing, Project Management and Customer Relationship Management, having worked for renowned companies like Procter and Gamble (P&G Nigeria & West Africa), Office One Ltd. (Ireland), Nigerian Breweries Plc and Feedex Nig. Ltd., in..Read more
A lead refers to a person or business entity that is presently not a client but has the potential to become one in the future. It is anyone who is interested in the product or service your company provides or has taken some sort of action regarding it. Lead generation is therefore the process of..Read more
BUSINESS MODEL VS BUSINESS PLAN
The term ‘’business model’’ refers to your secret sauce for creating, delivering and capturing value. Writers such as Alexander Osterwalder popularized the concept of business model generation in the past decade through their books and concepts. Essentially, your business model is about how you make money or more technically, your revenue streams and cost structures...Read more
Developing a Social Media Strategy
Social media has become an important part of our lives in this 21st century. Now more than ever, the world has understood the importance of creating online platforms where you can share and connect with people irrespective of their locations. With technology constantly evolving, it has become pertinent for businesses to leverage online platforms like..Read more
Effective Communication: The Key to Effective Customer Engagement
Are you having difficulty reaching your target market? Are you using some communication tools, yet your target market cannot hear you? Then, there is a communication problem and like all communication problems, this can be resolved. Because communication is at the heart of all human relationships, it must be taken seriously in building product image..Read more
How well do you know your Product?
If you find that your marketing and promotional strategies are not working or achieving desired results, then maybe it’s time to go back to the board. Malcolm McDonald, a marketing academic, said that “the other half of the marketing audit, having considered whom we sell to, is what we sell to them.” An effective marketing..Read more
How well do you know your Customer?
You have a good marketing plan. You have a strong strategy team. Your marketing department is devoting a lot of resources to the company’s marketing activities. However, you do not see the impact of these activities on sales. Or maybe, there’s impact but not as much as you had expected. This is no one-size-fits-all solution,..Read more