Kleos Africa Consultant of the Week: Glory Enyinnaya

BRIEF BIO Glory Enyinnaya is an international business consultant and corporate change agent who has consulted for a diverse range of blue-chip companies, including Accenture, Nigeria LNG, British-American Tobacco, Access Bank, FCMB, and MTN. She has also advised over 200 entrepreneurs for clients such as the Centre for Global Enterprise (New York), the Entrepreneur Scan..

Read more

Kleos Africa Consultant of the Week: Titi.

BRIEF BIO Titilola is a dynamic and versatile marketing professional with 18+ years’ experience in Brand Management, Brand Operations, Trade Marketing, Digital Marketing, Project Management and Customer Relationship Management, having worked for renowned companies like Procter and Gamble (P&G Nigeria & West Africa), Office One Ltd. (Ireland), Nigerian Breweries Plc and Feedex Nig. Ltd., in..

Read more

BUSINESS MODEL VS BUSINESS PLAN

The term ‘’business model’’ refers to your secret sauce for creating, delivering and capturing value. Writers such as Alexander Osterwalder popularized the concept of business model generation in the past decade through their books and concepts. Essentially, your business model is about how you make money or more technically, your revenue streams and cost structures...

Read more

How well do you know your Product?

If you find that your marketing and promotional strategies are not working or achieving desired results, then maybe it’s time to go back to the board. Malcolm McDonald, a marketing academic, said that “the other half of the marketing audit, having considered whom we sell to, is what we sell to them.” An effective marketing..

Read more

How well do you know your Customer?

You have a good marketing plan. You have a strong strategy team. Your marketing department is devoting a lot of resources to the company’s marketing activities. However, you do not see the impact of these activities on sales. Or maybe, there’s impact but not as much as you had expected. This is no one-size-fits-all solution,..

Read more

Developing a Strategy

Are you having problem meeting customer needs or implementing a marketing plan? Perhaps it’s time you constitute a strategy team within the marketing unit or ensure that the organization’s strategy team has representatives from the marketing unit. Whichever you decide will depend on available resources. The strategy team is responsible for developing and overseeing the..

Read more