Social media has become an important part of our lives in this 21st century. Now more than ever, the world has understood the importance of creating online platforms where you can share and connect with people irrespective of their locations. With technology constantly evolving, it has become pertinent for businesses to leverage online platforms like social media to interact with their customers, share their company values and make sales. If a company is not using social media, they are simply leaving money on the table. 

Because social media is important in imprinting your brand in the hearts of customers, it is important to develop a social media strategy that effectively communicates your values, objectives and offers that makes your product or service the ideal choice for your target market. 

Some key things should be considered when creating a social media strategy. They include; 

Target market; It is important to know who the ideal market for whatever your offer is. By evaluating the product/market fit, you ascertain that the content you put out is being seen by those who are your ideal market for that product or service. This way you can target your social media output to those who directly need it. 

Simplicity; It is important that your message is conveyed in very simple terms. It is not in the best interest of your business if your social media content is filled with industry jargons which leads cannot understand. Because some of your leads are in the “unaware stage” of the awareness ladder, it becomes helpful that you meet them with messages that they can understand with minimal complexity. 

Engaging Content; Content attracts the customers you want. Creating engaging content is definitely one of the most effective ways to get your target market’s attention. A lot of thoughtfulness should be put into the types of content you put out.  These different styles should reflect people’s different ways of receiving information – visual, audio, written, etc. A well crafted content calendar keeps your audience interested in your offer and this can ultimately lead to conversion.

Insights; Tracking those who engage with your posts is crucial in assessing the effect of your social media strategy on your business. Your insights show you the metrics; the number of people who visited your page, their age, location, gender, etc. This information is important because it ensures those who see you are in your target market. It also helps you recalibrate when you observe that those reached are not those who are in that specified audience.

By creating a good social media strategy, you ultimately build an online presence for your brand, engage with new leads, build relationships and drive sales.