How well do you know your Customer?

You have a good marketing plan. You have a strong strategy team. Your marketing department is devoting a lot of resources to the company’s marketing activities. However, you do not see the impact of these activities on sales. Or maybe, there’s impact but not as much as you had expected. This is no one-size-fits-all solution,..

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Developing a Strategy

Are you having problem meeting customer needs or implementing a marketing plan? Perhaps it’s time you constitute a strategy team within the marketing unit or ensure that the organization’s strategy team has representatives from the marketing unit. Whichever you decide will depend on available resources. The strategy team is responsible for developing and overseeing the..

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Conduct initial market research

’The aim of marketing is to know and understand the customer so well that the product or service sells itself’’ Peter Drucker, Professor and Father of Management Market research is the commercial equivalent of ‘’looking before you leap.’’ Having hit on your ‘’eureka idea’’, you cannot immediately rush to the marketplace to implement. You need..

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